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Lexus is rolling out the program—called Lexus Difference—in an effort to attract the three demographics whose spending power is accelerating: women, millennials, and multicultural buyers. All three groups are more detail-oriented than traditional customers, and Lexus believes touches like displaying only current magazine issues and offering fresh fruit instead of donuts will draw them in. More important, Lexus is training sales and services departments to be more sensitive in their interactions with female customers. IS CHANGING THE WAY IT SELLS CARS. AND EMBRACING WOMEN! WOMEN LOVE CARS TOO! THANK YOU LEXUS
THANK YOU LEXUS
FOR LEADING THE WA
LEADIN
G THE WAY!